JOB TO BE DONE
Drive mass awareness of the new innovative technology of the Rimmel London Volume Shake mascara – shake it fresh to be clump free!
Distribution remains low, in very selected Priceline stores. Consumers shop in Priceline to buy well-known mass brands, however the awareness of the Bourjois brand is low.
INSIGHTS TO DRIVE THE AUDIENCE + SOLUTION
Rimmel London were targeting W16-39 for this campaign, we know this audience is out and about and have a high propensity to live in Sydney. Given Wynyard station is the 3rd busiest station in Australia we grabbed the opportunity to drive impact and awareness in a low clutter, unmissable environment. Outdoor is a great channel to introduce products with broader appeal beyond the bulls eye demographic while still creating IMPACT with dominant formats.
Full campaign outputs: Outdoor, TV, digital banners, print, online magazine