Date:
May 18, 2016

 

CLIENT

Lilydale
 

JOB TO BE DONE

Drive interest in Lilydale’s new Ready For You BBQ range and create appetite appeal!

 

THE SOLUTION

The Fit Foodie, What To Cook and HealthyCleanEating bloggers were brought on board to use the product, posting tantalizing recipes with fresh and light ingredients – perfect for Summer! Partnering with the bloggers generated interested and gave Australia cooking inspiration!
Digital banners were also produced. The banners ran in relevant online environments and were geo targeted to relevant search terms such as entertaining & BBQ so the product would be top of mind for anyone firing up the barbie this Summer!