JOB TO BE DONE
- Drive mass awareness & consideration
- Reverse the decline in sales within Priceline
Distribution remains low, in very selected Priceline stores. Consumers shop in Priceline to buy well-known mass brands, however the awareness of the Bourjois brand is low.
Our goal was to own Bastille Day and leverage Bourjois’ Parisian heritage with an unforgettable statement. The concept become very clear, “Unveiling Paris’ Best Kept Secret” throughout the streets of Sydney on Bastille Day. And to help amplify this activation we shared across key social platforms.
In relation to driving consideration, we surprised our audience with a small gift including a cult product & a message inside revealing why Bourjois is Paris’ Best Kept Secret was a key driver for consideration. The campaign was able to reach over 3.0M people and the video attracted 1.0M views within a short period of time and the brand to date is performing positively.
Watch the 90sec video created here
Outputs: Online pre roll, Bourjois own social media channels, in office media