Date:
July 1, 2016

 

 

CLIENT

Ausbil

THE IDEA THAT INSPIRED

What are the key qualities of the Ausbil brand which differentiate them from competitors and how do we show these?

INSIGHTS THAT INSPIRED THE AUDIENCE

There are perceptions of insincerity by consumers towards the equity management industry.

THE SOLUTION

HM Creative worked with Ausbil to distinguish Ausbil’s key qualities as strength, agility and wisdom. The idea was to feature three key Senior Ausbil partners faces combined with animals that represent the brands three key qualities. Animal creative was intended to deliver cut through in media placements. It’s hard to miss a man cross lion on the page!

The inclusion of the Ausbil partners in the brand creative reinforced the company’s commitment to actively engage with clients, prospective customers and the industry at large.

RESULTS FROM THE INSPIRATION

“HM did a great job with our latest advertising campaign. They came up with a terrific creative idea that has achieved real cut through for us in what is a competitive marketplace.” Paul Xiradis, CEO of Ausbil Investment Management

“Every aspect of the project from the pitch to the ultimate execution of the strategy was handled extremely professionally. I would certainly recommend HM to others seeking clever and creative advertising solutions.” Jim Reid, Head of Communications

Digital

  • Booked Impressions: 121,975 / Delivered Impressions: 138,256
  • Clicks: 227
  • CTR: 0.16% way ahead of the industry average 0.04%!
  • Delivery Rate: 113%