Facebook Live with BIG results!
Our first Facebook Live with beauty bloggers Sammy Robinson & Rachel Brooks had massive results!
Rimmel’s new Fresher Skin Foundation was different for a few reasons: suitable for combination skin only, reduced shade range and finger application from foundation pot. Product information and demonstration was needed to introduce the product to the market! Team Social worked with two beauty bloggers Sammy Robinson and Rachel Brook to show how to create a fresh natural look using Fresher Skin Foundation. Rachel Brooks is a makeup artist herself, so her reputation & skill set was perfect for demonstrating the product and explaining suitable skin types. Using two bloggers for a Facebook Live video pulled in both their established audiences, plus fans of the Rimmel London Au Facebook page.
- 43,000 views (and still growing!)
- 109, 304 people reached
The results for this type of content continue to grow steadily as the video housed on Rimmel London Au’s Facebook page, so it can be viewed at any time.